Tell the FDA: Possible Nicotine Rule Would Hurt Tobacco Retailers and Wholesalers

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The FDA is currently accepting public comments on a proposal that would essentially ban all cigarettes on the market today — by mandating that the levels of nicotine be nearly 98 percent lower than current levels – before the FDA has allowed a new market in less harmful products to be established.

Without giving smokers more alternative, less harmful tobacco product options and truthful and accurate information about the benefits of switching to them, this possible new standard could hurt tobacco retailers and wholesalers, is unfair to adult tobacco consumers, and may not even be achievable.

If you are concerned about this possible rule, please provide your comments to the FDA.  When you leave your comment, remember to tell the FDA:

  • Cigarettes make up a significant portion of my sales. The possible nicotine rule would be a de facto ban on all existing cigarettes, which would severely hurt tobacco retailers and wholesalers, the jobs we provide, and the communities in which we operate.
  • If enacted without providing greater access to more reduced-risk tobacco product alternatives and information about switching to them, a regulatory restriction like this could hurt my business as well as other retailers and wholesalers—threatening the economy of our entire region.
  • A de facto ban on cigarettes could also seriously hurt domestic tobacco growers and U.S. manufacturing, and could create a demand for illegal tobacco on the black market, resulting in increased trafficking, crime, and other illegal activity.
  • Rather than reduce choice for adult smokers, the FDA should be expanding it – focusing on giving adults access to a wider choice of less harmful tobacco products, and information about the benefits of switching to them.


A copy of your comment will also be sent with the accompanying top note to your federal legislators encouraging them to get involved.